MARKETING ASSET BUNDLE
"FREEDOM" ALBUM RELEASE CAMPAIGN
Asset bundle
The following is a digital marketing asset bundle. In a week I delivered these assets to complement the release they already had planned.
Deliverables
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3 day count down & Release
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Formatted for IG/FB stories
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Carousel images of mission statement
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3d version of 2d album art in a looping video formatted for Spotify Canva
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One sheet of Social Media Marketing information
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Asset sheet
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Timeline
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Suggested Hashtags
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COUNTDOWN
The countdown is formatted for stories on IG/FB so they disappear after 24 hours. I provided an option for videos using the 3D look of his 2D artwork that was requested.
Freedom Countdown Assets
IG CAROUSEL
They mentioned they wanted to post their mission statement. It was several pages long. Social media has a very short attention span so I considered different ways of presenting the information in its entirety. The carousel feature on IG was the perfect way to present this material in vignettes that would be easily digestable. With some creative design and font placement the idea was to have each image and statement flow into each other. The theme of "Freedom" was every present in this album. The imagery that was used reenforced the ideas of freedom, levity, transformation, and meditation.
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Freedom and levity: Birds and insects in flight, and circles "bubbles floating"
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Transformation: Fibonacci sequence in the pedals of a succulent, butterflies and a humming bird
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Meditation: the clear, quiet, and minimalistic landscape of the desert
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The pictures of the artist also tell the story of his journey through transformation
SPOTIFY LOOPING VIDEOS + SOCIAL MEDIA VIDEOS
All videos were formatted for looping if that feature is available. No sound was included to give the artist's team flexibility on where they decide to share the videos as they could be repurposed. The final video was edited from footage that was provided. The colors were changed to match the color scheme of the album art. It also has "FREEDOM" scrolling in the background to have a cohesive look and theme between the album art, the carousel, and these Spotify Canva/social media videos.
Freedom Spotify Canva + Social Media Videos
ONE SHEET
The one sheet gives suggestions on timeline and how to use the assets in this bundle. Best practices. It also suggests hashtags to use along throughout the campaign. IG filters were also included, but due to timeline they were unable to implement it before the release.
