AFROLATINO CULTURE FESTIVAL ASSETS
PRODUCE SOCIAL MEDIA AND SIGNAGE FOR ALCF
The Afrolatino Culture Fest is an festival based out of Los Angeles celebrating Afro-Latino heritage. A brand guide and design assets were provided. The task was to producing visual assets for their social media channels and onsite signage for the event. During this process I was in direct contact with the director and the head of the print shop to ensure everything was in scope, on time, on budget, and on brand.
​
Assets delivered:
-
6 Illustrator workfiles
-
1 Photoshop workfile
-
29 Digital social media images
-
7 signage designs
​
SIGNAGE
STAGE BACKDROP
20ft x 10ft. Utilizing brand colors and incorporating brand visual assets. The sponsor logos were reconstructed as vector images in order to maintain a clear image.
WELCOME BANNER
2.75ft x 6.75ft. These were to be design to specs for retractable banners, but the print shop would remove the bottom.
MEDIA STEP AND REPEAT
10ft x 8ft
MEDIA STEP AND REPEAT
6.75ft x 2.75ft
EVENT MAP
2ft x 3ft. A scaled down version was also provided for digital release
EVENT PROGRAM
2ft x 3ft. A scaled down version was also provided for digital release
FEATHER FLAG
2.20ft x 9ft.
SOCIAL MEDIA SLIDES
Presenter slides were necessary to announce the presenters for the event. These images were designed so that the important elements would be visible in the IG feed, reel, and story without needing to crop or resize the image. Some elements remain the same throughout but in order to give some individuality the background brushstroke was altered between each design.
Some photos were delivered in low res and without color correction and a few had a lot of yellow or magenta tones. A photoshop file was created in order to balance the color on those which had issues, and to make a transparent cut out of the person which was then imported into the Illustrator file.
GENERAL DESIGN
1080p x 1920p. Each of the slides need to have: ALCF logo, slide title, presenter name, social handle
ALL 29 PRESENTER AND SPONSOR SLIDES
Contact sheets were provided showing the reference materials that were researched as well as treatments observing those references. From these examples it was decided to use an opaque banner on the left hand side, but instead of gold it needed to be black. The logo image for each show would then be displayed upright along that black strip, which also made the banner thicker in order for the logos to be legible.