BEAUTYTAP SOCIAL MEDIA CONTENT

SOCIAL MEDIA VIDEO EDITING

60 sec editorial videos formatted for TikTok, IG and Facebook. Chyrons and title cards were created as well.

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PRODUCT VIDEO EDITING

Edited customer-facing videos provided by Ulta, Vacation and Daily Concepts. Reconstructed FX and title cards were also provided

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BRANDED EDUCATIONAL REELS

60 seconds brand and creator-facing educational videos utilizing motion graphics and 3d animation.

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SOCIAL MEDIA VIDEO EDITING

BeautyTap is developing a presence on social media and films a 1 minute video recaps of their beauty editorials to be uploaded to their IG, YT and TikTok accounts. Once I receive the unedited micro-videos they needed to be energetic, exciting, and fit within the respective formats. One size fits all.

Several assets were created and stylized to their branding:

Motion graphic transitions
Animated lower thirds/buttons/stickers.

The social media examples that were presented to emulate included quick cuts and snap close ups. This technique was used to enhance specific subjects in the video. Music editing was also necessary for this project. The goal was to grab the viewers attention and keep it there while staying on-brand.

The video below are the final assets delivered. Each would be viewed on IG, YT, and TikTok. Room was left for each app's buttons and input prompts.

For more videos visit @beautytapofficial on Instagram and Youtube

Beautytap BeautyBlitz

BeautyBlitz 041023 3 FINAL Music

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Social Media Video Editing

PRODUCT VIDEO EDITING

BeautyTap produces various educational & instructional videos for various beauty companies and their products. These projects include Daily Concepts, Vacation and Ulta.

These instructional & educational videos have standard requirements, but each may have their own unique branding style guides requirements. Assets are usually provided, but it may be necessary to create these according to their brand.

Requirements:

Length must be within 3 minutes
An option with captions must be delivered

Assets + Guides provided:

Videos
Logos
Script
Narration audio
Vacation provided a style guide

DAILY CONCEPTS INSTRUCTIONAL VIDEO

The videos and audio for this project were provided by BeautyTap. The cut away B-roll were found from BeautyTaps stock footage site. It was necessary to find and edit music and produce chyrons/motion graphics.

ULTA + VACATION PROMO VIDEO

This company had a fun and unique look; old-school 90's. Think-- windows 97, infomercials, AOL, etc. All the videos and product assets were provided by Vacation. 3 of the product's introductory slides needed to be created in the same style. In order to do so blur fx, color displacement, and noise were utilized in order to match the retro aesthetic. Captions were also created during editing the process.

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Product Video Editing

BRANDED EDUCATIONAL REELS

Beautytap provides informative and educational media to inform and educate prospective clients and creators

Motion graphics and 3d techniques were used in the creation of these assets utilizing After Effects, Illustrator, and Blender. While staying true to brand guidelines and project scope I wanted to include some current transitions and wipes. It is modernistic aesthetic-- clean lines and compositions-- in order to maintain focus on the subject matter. The objects that were created were also kept to a minimalistic approach which calls back to the designs of current tech apps and websites.